Taught Myself Funnels and It Brought Me From Burnout to US$80k/Month

In 2019, I was an unhappy financial analyst who felt completely stuck. Fast forward to today – I’m the founder of Sigma School, a coding education startup that grew from zero to over RM350,000/month in revenue at 70–80% profit margins, all bootstrapped.

Our work has been featured by The Edge, BFM Radio, Astro Awani, Vulcan Post, and other media . We’ve helped countless people switch into tech careers, and our job placement rate for graduates is practically 100%.

How did this happen? In this video, I’m going to break down the marketing funnel strategy – the first-principles approach to business growth – that took me from burning RM600,000 on failed startups to building a profitable, scalable company.

If you’re a young professional, aspiring entrepreneur, or just someone stuck in a job you hate, stick around.

By the end, you’ll understand how to engineer a marketing funnel that consistently turns strangers into customers, and how to build a business system that actually works. (I’m Deric, by the way – a coder-turned-entrepreneur – and this is the funnel framework that changed my life.)

What Exactly Is a Marketing Funnel?

Let’s start with the basics: what is a funnel? In simple terms, a marketing funnel is the step-by-step journey that turns a person who has never heard of you into a paying customer.

Think of it as a guided path: at the top of the funnel you’re grabbing attention (lots of people who just become aware of your brand), in the middle you’re building interest and trust, and at the bottom you’re converting that trust into action – a signup or purchase.

It’s called a “funnel” because it narrows at each stage; many people might see an ad or content at the top, fewer will engage further, and only a fraction will take the final action.

The goal is to design this journey intentionally so that at each stage, you’re maximizing the number of people who move forward.

When I first launched Sigma School in 2022, I had only one coding course and zero salespeople. I had to find a way to sell education online, at scale, without personally pitching to every customer.

That’s when I discovered the power of an automated marketing funnel. By setting up ads and content to attract prospects, a landing page to capture interest, and an email sequence to nurture and close sales, I made my first $100,000 in online revenue – completely automated – without needing to speak to anyone.

It was mind-blowing for me: I woke up to enrollments coming in while I slept. That was my big “aha!” moment – funnels are like having a 24/7 sales team, if you build them right.

The “Traffic” Myth – Why More Eyeballs Won’t Save You

Early on, I fell for a common myth: “If I just get more traffic (visitors, clicks, eyeballs), my business will grow.” Many new entrepreneurs think the same.

It’s easy to assume that all you need is to somehow flood your website with visitors and magical things will happen. I learned the hard way that this is totally wrong.

In today’s world, traffic is a commodity – you can literally buy thousands of visitors via Facebook or Google ads in minutes.

In fact, as marketing expert Sabri Suby points out, we live in an age where “you can go to a traffic supermarket and buy as many website visitors as you want” .

So if traffic is so easily available, why wasn’t my business exploding just by running ads? Because traffic wasn’t the real problem.

The real bottleneck was something else: conversion. In other words, what happens after someone clicks. Sabri Suby said it well: “The truth is, they don’t have a traffic problem; they have a conversion problem…

The real issue is converting that traffic into actual sales using a system based on unit economics that makes buying traffic profitable”.

When I first read that, it hit me hard. I realized I could pour in marketing dollars to get visitors, but if I didn’t have the right system to convert those visitors into customers (and do it profitably), then more traffic was just like pouring water into a leaky bucket.

This was a pivotal mindset shift. Instead of asking “How can I get more traffic?”, I started asking “How can I make sure the current traffic converts better?”

That’s the core of funnel thinking: optimize the journey first, so that when you do scale up traffic, you’re not wasting it.

Ironically, once your funnel converts well, getting traffic becomes the easy part – you can confidently buy ads knowing each RM1 in will bring RM2, RM5, or more back out.

But I’m getting ahead of myself – let’s talk about how to actually convert those visitors, starting with the toughest crowd: cold traffic.

Cold Traffic Mastery – Warming Up Strangers

“Cold traffic” means people who have never met you, never heard of your brand, and don’t trust you (yet). Imagine a random person on the internet seeing an ad about your product – that’s cold traffic.

Early in my journey, I attempted to sell to cold traffic too fast. I’d run an ad saying “Join my coding course!” and guess what? – Crickets. Because who on earth was Deric Yee to them?

Why should they care about Sigma School? I hadn’t earned any trust or attention. I eventually learned a guiding principle: Fast selling doesn’t work with cold traffic – asking a stranger to buy immediately is “like asking someone to marry you on a first date”. You have to warm people up first.

So how do you master cold traffic? By providing value before asking for a sale. This is where the funnel’s top and middle stages come in.

Instead of pitching my RM20,000 bootcamp to a cold lead upfront, I invite them into my world gently. For example, we offer a 7-day free trial of our coding program (a taste of the content), no credit card needed.

We also create free content: coding tutorials, career guides, success stories – things that genuinely help people before we ever ask for a cent. The goal is to educate, inspire, or solve a small problem for the prospect.

By doing that, you accomplish two things: 1) you prove that you’re legit and actually helpful, and 2) you build reciprocity and trust – the viewer starts thinking, “Hey, I learned something from Sigma School, they know their stuff.” Only after warming them up do we present the paid offering.

This approach is often called a lead magnet or a value-first funnel. In my case, the “lead magnet” is the free trial and tons of free coding resources.

Yours could be a free e-book, a webinar, a mini-course – anything that delivers real value and addresses a pain point for your audience.

Once a cold lead has consumed that and gotten value, they’re no longer completely cold – they know who you are, and you’ve helped them.

Now they’re much more likely to listen to your pitch for a paid solution. Lesson: Don’t propose on the first date. Give before you ask. Warm the lead up.

Crafting a Compelling Offer (The Heart of Your Funnel)

Alright, so you’ve warmed up your audience and earned their attention – now you need to convert that into a sale. Here’s a hard truth I learned: Even the best marketing tactics can’t save a mediocre offer.

You can have beautifully optimized webpages, the latest ad targeting hacks, whatever – if what you’re offering isn’t truly compelling, people won’t buy.

As Sabri Suby bluntly put it, “The best laser-targeted traffic in the world can’t save an ordinary ‘good enough’ offer… if you don’t have an irresistible offer for your market, then none of that matters.”

Your offer is the core of your funnel – it’s the value proposition that makes someone say, “I’d be crazy to pass this up.”

So, what makes an offer compelling? It’s not just a low price or a long list of features. In fact, competing on price is usually a losing game.

A truly compelling offer is one that speaks directly to your customer’s biggest desires and pain points, and removes the main barriers that hold them back from buying. Let me share how we crafted our offer at Sigma School.

We knew our target audience (young professionals or recent grads who want a tech career) desperately wanted good jobs in tech, but they were afraid of wasting time and money on education that might not pay off.

They were skeptical because many had seen friends spend tens of thousands on degrees or courses and still end up jobless or underpaid.

This insight led us to design an offer so strong it almost sounded too good: “Learn tech in 3 months. Land a job, or your money back.” In other words, a job guarantee for our bootcamp graduates – if you don’t get hired within 6 months after finishing, we refund your tuition.

When we first rolled out this offer, I’ll be honest – it scared me. I thought, “Are we really doing this? What if everyone asks for a refund?

Can we actually deliver on this promise?” But that fear was a sign we were on the right track. Sabri Suby has a great line: “If the offer and guarantee don’t keep the founder up at night, then they’re not strong enough.”

A compelling offer should feel a bit daring. It shows you truly stand behind your product. Our bet paid off. That single offer (“job or tuition back”) made our service irresistible to the right prospects.

It directly tackled their biggest fear (wasting money) and their biggest desire (getting a high-paying job).

Suddenly, enrolling in our program was a no-brainer – because either they land a tech job (their goal) or they lose nothing. It’s an offer “so good that only a lunatic would refuse to buy,” as classic marketer Claude Hopkins would say.

If you’re crafting your own offer, ask yourself: what’s the Godfather deal I can make here? How can I make it so appealing that people feel stupid saying no?

That usually involves piling on value and solving the exact problem your customer has – in our case, training plus a guaranteed outcome.

Risk Reversal – Taking Fear Off the Table

Hand-in-hand with a compelling offer is the concept of risk reversal. This simply means removing the risk for your customer and taking it on yourself.

In our example, the money-back guarantee is the ultimate risk reversal: it tells potential students, “We’re so confident in our program, we bear the risk. If it doesn’t work for you, you don’t lose a cent.”

Why is this so powerful? Because one of the biggest obstacles for any buyer is fear – fear of wasting money, fear of being scammed, fear that the product won’t work.

By offering a strong guarantee, you alleviate that fear. You’re essentially saying, “Look, I know this will work. If it doesn’t, I’ll pay the price, not you.”

Many business owners are initially terrified of offering guarantees (“What if people take advantage?”). I had those thoughts too.

But here’s what I found: if you truly have a good product, very few people will actually claim a refund.

In our case, our curriculum is robust and we do help students get jobs – so refund requests have been extremely rare. (And when someone doesn’t land a job, we want to refund them – because it means we didn’t meet our promise to them.)

Sabri Suby writes that a strong guarantee can “triple sales” and is only called in about 5% of the time . That math makes sense. The increase in sales far outweighs the small cost of occasional refunds.

Beyond the numbers, offering a guarantee forces you to focus on delivering real results. It set a high bar for us: if we promise jobs, we darn well better build the program, employer network, and support systems to make that happen.

It created a positive pressure internally to ensure quality. In your business, think about what guarantee you can make. It doesn’t always have to be “100% money back” – it could be a free trial (money-back in advance, essentially), a warranty, an outcome-based promise, etc.

The key is to flip the risk from the customer to you. As one marketer said, “Make them an offer so good they can’t refuse, and back it up with a ‘you can’t lose’ guarantee.” Do that, and watch your audience’s hesitations melt away.

Proof – Show That You Can Deliver

By this point, we have an interested prospect (thanks to value-first marketing), an irresistible offer, and a strong guarantee.

The next question in any savvy buyer’s mind is, “Can you really deliver on this promise?” This is where proof comes in – all the ways you demonstrate that you’re credible and that your product or service works as advertised.

In a funnel, proof elements can be testimonials, case studies, reviews, credentials, media features, personal story – anything that convinces someone “Okay, these guys are the real deal.”

When I was just starting, I didn’t have much proof. Sigma School was a new name, I had no famous endorsements, no big success stories yet.

So I leaned heavily on my personal story as proof of concept: I myself learned to code without a CS degree and landed high-paying freelance projects. I told potential students, “Look, I did it, so I know what it takes to go from zero to hired.”

I also showcased my background in education and tech to establish expertise. As we got our first few students, I made sure to collect their feedback and success stories.

For example, one early student of ours – a former gig economy worker – went through our course and became a full-stack developer; another was an ex-doctor from the UK’s NHS who transitioned into a software job.

We started sharing these wins (with permission) as testimonials. Seeing peers go through the program and succeed provided powerful social proof to new prospects.

Getting featured in the media was another boost. Whenever a trusted outlet covered us, it lent third-party credibility. We could say, “Hey, The Edge Malaysia wrote about our mission , and BFM 89.9 (a business radio station) interviewed us about our job guarantee model.”

Those logos and quotes went onto our website and marketing materials. It helped skeptics feel, “If the media finds this noteworthy, maybe it’s legit.” We even had Vulcan Post call us “one of the most value-for-money coding bootcamps” with our guarantee.

Using these proof points in the funnel (on landing pages, in webinars, etc.) dramatically increased trust. For you, think about what proof you can gather. If you’re new, maybe it’s your own results or a small pilot case study.

If you’re established, leverage every happy customer review, any expert endorsements, statistics, or awards you have.

Numbers help too – I often mention that we hit our first 100k and then 80k USD/month revenue using these methods, not to brag, but to illustrate that the funnel and offer actually worked in the market. Quantifiable outcomes (e.g. “X customers served” or “Y% achieved their goal”) are gold for proof.

Delivering Value – The Fulfillment Side of the Funnel

Let’s switch perspective for a moment. We’ve been talking about how to acquire customers – but equally important is what happens after the sale.

A lot of marketers make the mistake of thinking the funnel ends when the customer pays. In reality, the funnel extends into the product experience and beyond.

Delivering on your promises with excellence is crucial for two reasons: (1) it validates all the trust the customer placed in you (so they become repeat customers or referral sources), and (2) it protects you from the downside of those bold offers and guarantees.

In my case, if we take a student’s money and then fail to help them get a job, we not only owe a refund – we’ve also hurt our reputation.

On the flip side, if we do an amazing job and that student lands, say, a RM6,000/month developer role, they become a raving fan.

They might refer their friends or give a glowing testimonial. So value delivery is a core part of the whole funnel strategy.

Your product must get results and delight people. This might sound obvious, but it’s worth stating: No marketing trick can save a business that doesn’t genuinely help its customers.

Practically, for us that meant constantly improving our curriculum, bringing in great mentors (we even connect students with engineers at big companies like Microsoft for mentorship ), and providing career support until each person succeeds.

It’s not easy – it took focus on building systems, hiring a dedicated team, and many iterations to get it right. In 2024, I stepped back to really work “on the business” – improving people, product, process – so that Sigma School could run and deliver value without me micromanaging every step.

We’re not perfect, but we got a lot closer to the ideal of a self-sustaining organization that consistently churns out success stories. For your business, ask: Does my value delivery match up to my promises? If you promise the moon and deliver dust, no funnel can save you long-term.

But if you deliver the moon and maybe a few stars, your customers will love you and your business will naturally grow through positive word-of-mouth on top of your marketing. Happy customers are the best marketing funnel extension – they bring you more customers.

Types of Funnels – One Size Doesn’t Fit All

Now that we have the core pieces (traffic, offer, proof, etc.), you might wonder: what kind of funnel should you build? There’s no one-size-fits-all; the funnel needs to fit your business model and audience. Let me give you a few common types and mention what worked for us:

Content Funnel (Inbound Marketing)

This is where you put out valuable content (blogs, YouTube videos, podcasts) that draws people in, then capture leads and nurture them. This works great if you can invest time in content.

Ali Abdaal, whose style I’m channeling here, is a master of this – he gives tons of free advice which builds trust, then some of his audience converts to his courses or products.

At Sigma School, we did some content marketing via YouTube tutorials and LinkedIn posts educating about tech careers.

Over time, this created an organic funnel of followers who eventually became customers. It’s slow-burn but highly effective and cost-efficient once it gets going.

Lead Magnet to Email Funnel

This is what I did with the free trial and resource guides. You offer something free and valuable in exchange for an email, then you send a sequence of helpful emails that also pitch your product.

For example, someone downloads our “Coding Interview Cheat Sheet” and joins our list; then over the next two weeks, they get emails with tips on getting a tech job, success stories of our grads, and eventually an invite to a webinar or a direct enrollment offer.

Email funnels are fantastic for nurturing at scale because it’s automated and you can educate people over time.

Webinar or Workshop Funnel

This is a bit more direct – you invite cold leads to a free live or pre-recorded webinar where you deliver value (teach something) and pitch your product at the end.

Webinars can warm up an audience fast – in one hour, someone can go from never heard of you to excited about buying, if your presentation is good.

We’ve run free coding workshops that not only taught a simple coding project but also showed the audience the bigger journey to becoming a developer, and naturally we then offered our bootcamp as the next step.

Those who attended already got a mini result (like coding a simple app), saw our teaching style, and many decided to join the full program.

Free Trial or Freemium Funnel

Ours is a classic example – let them start using the product with minimal friction. Many SaaS companies and online services do this too (e.g. “free for 14 days, then upgrade”).

For us, a 7-day free access to some of our coding content lets people dip their toes. The key is to engage them during that trial – we reach out, offer a small welcome session, and show them the value of the full course.

The funnel here is: ad or referral -> sign up free -> experience value -> sales call or direct upgrade. It’s very effective when your product itself is something people need to experience to appreciate.

High-Ticket Consultative Funnel

If you sell something expensive (like a high-end coaching or enterprise service), often the funnel involves a consultation step.

For instance, an ad leads to a “free strategy call” booking. On the call, you evaluate the prospect and pitch your offer.

This is more human-intensive. We did a bit of this when we first pivoted to the bootcamp model – I personally talked to early sign-ups on the phone to ensure they were a good fit and to close the sale.

As we grew, we systematized it and even managed to automate a lot with application forms and follow-up emails, but for high-touch sales, a human conversation funnel can be necessary.

Those are just a few examples. The structure Sabri Suby teaches (and I followed) was basically ad -> value content -> compelling offer -> follow-up -> sale.

You can implement that via different mediums (email, video, phone, etc.). The key is that each stage flows logically to the next.

Don’t ask for the marriage (sale) before you’ve flirted (given value) and dated (built trust)!

Funnel Economics – The Math That Lets You Scale

Now, I’m a former finance guy, so I can’t resist talking about the numbers behind a funnel.

This is what we call funnel economics or unit economics – basically, understanding the cost to acquire a customer and the value of that customer, so you know if your funnel is profitable.

This was game-changing for me once I implemented it. Here’s a simple way to look at it:

• Cost Per Acquisition (CPA): How much do you spend in marketing to get one paying customer? This could include ad spend, marketing software, even sales commissions – all divided by the number of customers gained. For example, if I spend RM1,000 on Facebook ads and get 2 bootcamp students, my CPA is RM500 per student.

• Average Order Value (AOV) or Customer Value: How much revenue do you earn from that customer on initial purchase? In our case, say the bootcamp tuition is ~RM15,000 net after typical discounts. That’s our AOV for one student.

• Lifetime Value (LTV): If you have repeat purchases or a subscription model, consider the long-term value. (For simplicity, our students mostly pay once for the course, but in some businesses a customer might buy again or subscribe for months.)

If your AOV is higher than your CPA, you have a profitable funnel on the front end. That’s the sweet spot – it means you’re basically printing money with marketing.

For a long time, we actually had a funnel where our CPA was just about equal to AOV (we’d break even on the first sale, because we gave hefty discounts and spent a lot on ads).

That was fine, because we had very low delivery costs (since we ran cohorts in groups) and high margins, plus some students would later purchase add-ons or refer friends (bringing in more value at almost no cost).

Self-liquidating offers – where the initial sale covers the cost of acquisition – are amazing because it means you can spend aggressively on growth without bleeding cash.

In my journey, once I saw that our funnel was reliably bringing in customers at a sustainable CPA, I gained the confidence to scale.

We went from spending a few hundred ringgit a week on ads to thousands per day at one point, because we knew, for example, every RM500 ad spend yields a paying student worth RM15k.

When those numbers hold, you essentially have a money-printing machine. This allowed us to grow revenue fast. Of course, you have to watch your numbers like a hawk – if an ad campaign stops performing or if your landing page conversion drops, your CPA can shoot up.

We constantly tweak and split-test things to keep the funnel healthy. But knowing your unit economics is empowering.

As Sabri says, “If you can put $1 in and get $2, $5, or $10 out, you can scale to the moon.” “If you can’t pay money to acquire a new customer, you don’t have a business.” Those words guided me to treat marketing spend not as a cost, but as an investment expecting a return.

So, do the math for your funnel. Track your conversion rates at each stage, your CPA, your average revenue per customer.

Once you find a combo that yields profit, that’s when you step on the gas. In my case, hitting that first USD $80k (RM350k) month was a direct result of understanding our funnel economics and then going all-in to scale.

We reinvested a big chunk of our profits into more ads, hired marketing staff, and even expanded our offerings to increase LTV (like launching a mobile app and an AI course to upsell to alumni).

It’s a balancing act – scale too fast without infrastructure, and you can crash your service quality; scale too slow, and you leave impact (and money) on the table. I opted to scale steadily, about 20-30% growth each month, which felt aggressive but manageable with the team and systems we were building.

First Principles Thinking – Mindset of a Funnel Builder

Throughout this journey, one thing that helped me navigate decisions was using first principles thinking. Instead of copying what competitors do or following “gurus” blindly, I tried to break problems down to the basics.

For marketing and business, first principles are questions like: Who is my customer, really? What do they deeply want? What value can I provide to meet that want? How does money actually flow in my model?

By answering these, I essentially designed my own funnel from the ground up. Yes, I learned from experts (you’ve heard me quote a few) and modeled some proven strategies, but I always adapted them to fit the fundamental truths of my business.

For example, first principles told me that if students just care about jobs, then focusing on job outcomes (offer + curriculum) was non-negotiable.

It told me that in a world of abundant information, attention is scarce – so I must earn attention by giving value freely. It told me that trust is hard to gain and easy to lose – so being transparent and authentic in my content is vital.

And it reminded me that at the end of the day, a business works when revenue exceeds costs in a sustainable way – which comes right back to funnel economics and not overextending.

Whenever you’re confused by trendy tactics, come back to first principles. Ask: “What does my customer really need to believe and experience at each step before they buy?” That question alone can guide you to fix a leaking funnel.

Maybe they need to believe that your product works – so you add more proof. Maybe they need to experience a quick win – so you create a free tool for them. This kind of thinking is what helped me pivot and iterate Sigma School through various failures until the funnel finally clicked.

Scaling Up & Staying Sane

The final part of Sabri Suby’s funnel framework (and my story) is scale and beyond. Once you have a working funnel, how do you pour fuel on the fire responsibly?

For us, scaling up meant a few things: increasing ad spend, building a larger team, and systematizing operations so that the quality stays high with more volume.

I mentioned earlier, I had to focus on people, product, process – essentially building an organization that could handle growth.

We went from just me and a co-founder to a team of 15+ by 2023 , including instructors, customer support, and marketing folks.

Each new stage of growth revealed weak points – sometimes our customer support lagged, or our website needed revamping to handle more traffic, etc.

Scaling isn’t just a straight line upwards; it comes in steps and plateaus. My approach was to scale in spurts, then fortify. Grow, stabilize, improve, then grow again.

One important element is confidence. You can hear all this and still feel scared to take the leap.

I was cautious by nature (finance background, remember). What gave me confidence to aim for big goals – like our current ambition to become a RM100 million/year company – was seeing the funnel work on a small scale first.

When you get proof of concept – even making your first RM10k from strangers on the internet – it’s like a curtain lifts. You realize this can work. Then making RM100k seems plausible, then RM1M, and so on.

Each level becomes a new normal. I encourage you to start small but intentional. Get your first funnel version out there, make your first few sales. Use that momentum to set bolder targets.

My personal journey went from “I hope I can make a living online” in 2020, to “Maybe this can be a 7-figure business” in 2022 after that first 100k came in , to now “Let’s aim for 9-figures and truly create an institution.”

Dream big, but base those dreams on data and systems that you’ve tested. That combination of imagination plus real-world feedback is incredibly powerful.

And remember, scaling a business is a means to an end – for me, the end was never just money. It was the impact we could have.

Every time we double our student intake, that’s dozens more lives potentially changed, more people breaking into tech, more families impacted.

Keeping that mission at the forefront (and surrounding yourself with a team who believes in it) will keep you sane and grounded as you push for growth.

Conclusion – Your Funnel, Your Future

To wrap up, let’s recap the key points: You’ve learned what a marketing funnel is and why it’s the backbone of any successful customer acquisition strategy.

You’ve seen why traffic alone isn’t the answer – the real magic is in conversion and having an offer that makes people act. You know how crucial it is to warm up cold prospects with real value (give before you ask).

You understand the power of a compelling offer paired with a risk-reversing guarantee – make it a no-brainer for your customers. You recognize the need for proof and trust-building, especially if you want to sell something high-ticket or new.

You’re aware that delivering on your promises is part of marketing – it’s cheaper to delight a customer and have them refer others than to constantly find new suckers (which never ends well).

You’ve got an overview of different funnel types you can use, and the importance of crunching the numbers so you can scale confidently. And underlying it all, you see how thinking from first principles and focusing on fundamentals will guide you better than chasing every shiny marketing trend.

I shared my story not to say “look at me,” but to illustrate that anyone can do this with the right mindset. A few years ago I was just like perhaps you are now – unsatisfied with my career, eager to build something of my own but not sure where to start.

I dove into coding and startups, stumbled a lot (burned through RM600k in savings and failed ventures), but each failure taught me something. The breakthrough came when I married the technical side (building a good product) with the marketing side (building a good funnel).

When those two clicked, Sigma School took off – from a tiny course to a leading bootcamp with students across Malaysia and beyond, with stable monthly revenue and big ambitions ahead. If I can do it – a first-time founder without an Ivy League degree or Silicon Valley funding – I truly believe you can too.

Thank you for watching (or reading) this far. I hope you found these insights helpful. Remember: traffic is out there in abundance, you just need to engineer a system to turn it into paying customers by focusing on what really matters – offer, trust, and value.

Approach your business problems with first principles, be patient but persistent in optimizing your funnel, and don’t be afraid to stand for something (and guarantee it!).

If you enjoyed this and want to learn more about how we build businesses or you’re interested in tech and entrepreneurship, hit that Subscribe button for more videos. I share candid lessons from the startup trenches every week.

And if you’re personally looking to break into tech or upskill, definitely check out Sigma School – it’s the coding school I wish I had when I was starting out. We have that job guarantee, an amazing community, and a track record we’re really proud of.