How I Use AI to Automate 80% of My Marketing (While Growing to $80k/month)

AI isn’t a futuristic concept anymore—it’s here, and it’s changing the way we run businesses. If you're still managing your marketing manually, you’re probably wasting hours of time or spending more money than you should.

In this blog, I’ll show you how I use AI to automate 80% of my marketing operations. These are real workflows, not theoretical gimmicks, and they’re being used in businesses that are generating over $80,000 a month—all without external funding.

Who Am I—and Why Should You Listen?

My name is Deric, and over the past five years, I’ve bootstrapped several tech companies. One of my most notable ventures is Sigma School, which has become one of Malaysia’s leading coding bootcamps.

I’ve also built software teams that produce real, trackable results. AI has completely shifted how we operate. But while many treat AI like a novelty or a toy, we treat it like a tool of leverage—a powerful asset that saves time and money.

In this article, I’ll share three specific ways we use AI across our marketing efforts, and how it's helping us grow sustainably and efficiently.

AI as a Marketing Analyst: Smarter, Faster Decisions

A few years ago, I found myself overwhelmed with marketing data. Running multiple businesses meant juggling countless dashboards—Google Analytics, Meta Ads Manager, HubSpot, and dozens of Excel spreadsheets.

Analyzing data across these platforms was not just time-consuming; it was mentally draining and took focus away from strategic work.

So we built a solution that completely changed how we handle data. We trained a custom GPT model and connected it to our central marketing dashboard.

This dashboard aggregates all of our key metrics—website traffic, ad performance, lead quality, cost per click, and customer acquisition costs. With this setup, I no longer need to manually sift through rows and charts.

I can simply ask our AI questions in plain English, like “Which lead source gave us the most qualified students last month?” or “How is our cost-per-click trending week over week?” The AI responds instantly with clear, contextual insights—just like a human analyst would.

This system has drastically sped up our decision-making process. In a bootstrapped business, speed is your biggest advantage.

The faster you can respond to what the data is telling you, the more agile and profitable your business becomes.

We even deployed this system for a client whose marketing head used to spend ten hours a week analyzing campaign results manually.

With AI, she reclaimed that time—and saved thousands in headcount costs—while making better, faster marketing decisions.

AI as a Content Formatter: From Brain Dump to Brilliance

Here’s a confession: I don’t enjoy writing. I love having written content, but the actual process of writing? Not so much.

Still, as someone leading a software studio and an education business, content creation is non-negotiable. I constantly need to produce blog posts, case studies, internal reports, and client success stories.

That’s where AI becomes a game-changer. We start by collecting all the raw material—notes, project outcomes, key metrics, and testimonials.

Then we feed that information into a custom GPT trained specifically on high-quality case studies from SaaS companies we admire.

This AI doesn’t just regurgitate information; it restructures the content to fit our tone, voice, and desired format.

The result is a polished, well-written case study that feels like it was handcrafted by a human content strategist.

What used to take four to five hours of writing and editing can now be done in fifteen minutes. I don’t rely on AI to create new ideas from scratch.

Instead, I treat it as a formatter—an overpowered editor that organizes and polishes content I’ve already outlined.

This approach allows us to produce three times more content than before. That’s helped us improve SEO, build credibility with potential clients, and land more high-ticket contracts without having to rely on outbound sales or cold outreach.

We also use this approach for LinkedIn content. I’ll draft a rough idea or insight, and AI helps me sharpen it—improving the hooks, adding clarity, and formatting the post in the style of creators I admire.

By training a GPT on the content of thought leaders like Dan Koe, Justin Welsh, and Alex Hormozi, we can emulate successful patterns while keeping our voice intact.

It’s not about copying—it’s about learning from the best and applying that structure to our own messaging.

AI for Video Scripting and Brand Consistency: Scaling Without Losing Soul

Video content has become essential for building trust and authority. But the reality is that creating consistent, high-quality video content is exhausting.

Writing scripts, designing visual elements, editing, subtitling, and scheduling can easily eat up an entire day—or more.

I used to script my own videos from scratch, which took hours, and then spent even more time planning visuals and editing.

To fix this, I created a custom GPT trained on over 20 scripts from top creators like Alex Hormozi, Dan Koe, and Ali Abdaal.

This model learned their structure, pacing, and visual storytelling techniques. I also trained it on my own brand’s tone, past video scripts, and even the fonts and colors we use for visual branding.

Now, when I have a video idea—say, “How I used AI to reduce content creation time by 80%”—I feed it into the GPT, and it returns a complete script. This includes scene breakdowns, suggested B-roll footage, and design cues that match our brand.

The result is consistency at scale. Our videos now follow a cohesive brand identity, from tone to visual style. No more generic fonts or off-brand animations.

And because we’ve systematized the workflow with AI tools like CapCut for editing and Descript for syncing visuals, we’ve been able to increase our video output by three to four times per month.

These videos aren’t just nice to have—they convert. We’ve had leads reach out saying, “I saw your AI video—can you build that for us?” That’s marketing that works while you sleep.

If You’re Just Starting Out, This Is the Best Time

Now, you might be thinking, “That all sounds great, but what if I’m just starting?” Honestly, this is the best time to start using AI.

When you’re early in your journey, you don’t have a team or a big marketing budget. You’re wearing multiple hats and testing what works. That’s exactly when AI gives you leverage.

You don’t need custom dashboards or complex systems from day one. Start simple. Use ChatGPT Plus. Automate what you can. Build workflows that save you hours. But always remember—AI isn’t here to think for you.

It won’t replace your ideas or strategy. You still need to feed it with your voice, your story, and your angle. AI is here to execute the repetitive parts so you can focus on the work that actually moves the needle.

The Big Takeaway: Save Time, Stay Consistent, Scale Fast

To wrap it up, here are the three AI-powered systems that are driving 80% of our marketing today. We use custom GPTs to analyze data so we can make smarter decisions faster.

We use AI to format case studies and social content to boost output without sacrificing quality. And we use AI-powered scripting tools to scale our video production while keeping our brand consistent.

These systems are saving me hours every single week—hours I now use to build, rest, strategize, or even hit the boxing gym. That’s real ROI. And the best part? You can start applying this today, even if you’re a team of one.

If any of this sparked an idea for your own business, let me know in the comments. Let’s keep building smarter—and faster.