How to Automate Your Sales Process with AI (and Scale Without Burnout)

Let’s face it—sales is the heartbeat of any business. Without it, there’s no growth, no revenue, and definitely no sustainability. But what if I told you that you could automate up to 80% of your sales process?

Imagine no more cold calls, no more chasing down leads, and no more tedious follow-ups. Just a steady stream of revenue flowing in—like clockwork. Sounds like a fantasy, right? It’s not. And in this blog, I’ll show you how to make it real.

I’m Deric Yee. Over the past five years, I’ve built multiple tech companies from scratch, growing one of them to $80K per month—all bootstrapped.

Today, I lead three AI-powered businesses—Sigma School, NorthStack AI, and Jobier—where automation isn’t just a tool; it’s a core part of our growth engine. And now, I’m going to share the exact sales automation system I use so you can replicate it.

The Foundation of Sales: Back to Basics

Before we jump into automation tools and workflows, it’s important to understand what sales really is. At its core, sales is built on three fundamental principles: getting attention, building trust, and closing the deal.

Everything in the sales process ties back to these. If no one knows about you, you simply don’t exist in the market. If people don’t trust you, they won’t even consider buying.

And if you never actually ask for the sale or make it easy for them to say yes, you lose the deal. It’s that straightforward.

The challenge? Doing all this manually takes an incredible amount of time and effort. And that’s exactly where AI steps in to change the game.

Automating Lead Generation

Most people struggle with lead generation because they rely on outdated methods. Maybe they wait for word-of-mouth referrals or spam random prospects on LinkedIn, hoping someone bites.

Neither of these approaches scales. I’ve taken a different route—using AI to find and reach out to my ideal customers automatically.

With the right tools, I can scrape data from the web, identify highly targeted leads, and send personalized messages at scale—all without lifting a finger.

Instead of me going out to find leads, the system brings them to me daily. This is often the biggest bottleneck in sales, and once you remove it, everything else becomes easier.

Automating Follow-Ups and Nurturing

The truth is, people don’t usually buy the first time they hear from you. Research shows it takes between five to twelve touchpoints before someone is ready to make a purchase.

Manually handling those follow-ups is not only time-consuming but also extremely difficult to track consistently. That’s why I use automation to do it for me. From emails to SMS to meeting scheduling, everything is set up to run in the background.

Prospects get reminders, helpful content, and friendly nudges without me having to remember or hit send.

By the time I get on a call, they already know who I am and what I offer. They’ve been nurtured by the system. And when that happens, the close rate skyrockets.

Automating Sales Closures

Now, let’s talk about the final piece of the puzzle—actually closing the sale. A lot of founders think they have to personally handle every call, every proposal, every step. But with the help of AI, even that can be streamlined.

I use AI call assistants to qualify leads before they ever land on my calendar. Then, when a prospect is ready, proposals are automatically generated based on their specific needs and sent out immediately.

It doesn’t stop there—my ads are constantly optimized using AI to ensure I’m always attracting high-quality leads. All of this means by the time a serious conversation happens, it’s already halfway done. The system has done the heavy lifting.

Real Results from the Field

This isn’t just theory. At NorthStack AI, we implemented this exact system and went from zero to $50K/month in under four months. I didn’t have to grind on cold calls or manually chase leads.

The system took care of that. And this isn’t limited to tech companies—I've used this same framework for agencies, SaaS startups, coaching businesses, and more.

Every time, the results are the same. Leads come in, get nurtured, and convert without the founder burning out.

Why You Need to Start Now

If you’re still doing sales the old-school way—cold calling, manually tracking follow-ups, chasing people down—you’re making the game harder than it has to be.

AI has completely changed the landscape, and the people who embrace it now will have a massive edge moving forward. You don’t have to build a perfect system overnight. Just start with one piece.

Maybe it’s automating your follow-ups. Maybe it’s generating leads while you sleep. But start. That small step today will completely transform how your business operates in the next few months.

Want to Go Deeper?

If you’re ready to dive in, I’ve created a free resource that outlines the full AI sales system in detail—step by step. Just drop a comment and I’ll send it your way. And if you found this helpful, let me know your biggest takeaway. Let’s keep building smarter and faster—together.